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  • Fell & Sell Demo: Risking It All in the Dungeons Just to Cash Out in Town

Fell & Sell Demo: Risking It All in the Dungeons Just to Cash Out in Town

If every run could end in total bankruptcy, would you still push deeper? Fell & Sell offers a counterintuitive answer: as long as your gold stays banked, failure isn't the end of the line.
Published: July 12, 2026 | Updated: July 13, 2026

True to its name, Fell & Sell nails its core loop right out of the gate: dungeon crawling mixed with shop management. The game currently has a playable demo on Steam with a vague 2026 release window, but no concrete launch date just yet.

Fell & Sell Demo Gameplay Video
Video sourced from the GAMEAY YouTube channel. © 2026 Art Games Studio S.A.

To be honest, I almost rage-quit during the first few minutes. Getting absolutely wrecked right at the start gave me serious Soulslike vibes. The game didn’t actually click for me until I finally unlocked a shield.

Relying solely on standard attacks means you’re going to take chip damage no matter how careful you are. Grabbing a shield and burning stamina to block changes everything, completely negating incoming physical damage. For an action game, a solid parry or block mechanic is always a massive win. It still demands quick reflexes, but it gives you an active tool to keep yourself alive.

Dealing with Death Penalties

As I mentioned, the brutal early-game death loop nearly pushed me away. Die in the dungeon, and your entire inventory is gone for good—total progress wipe. The saving grace here is gold. It’s the one thing that carries over after a wipe, which kept me motivated to jump back in for another run.

Success boils down to hyper-awareness of your surroundings. Keep an eye out for traps and mobs, play it safe, and you’ll be fine. If a run feels too risky, just track down a portal, head back to base, and bank your loot before heading back out.

Level Design and Traps

The procedural generation works beautifully, throwing fresh layouts at you every time you step inside. Honestly, the environmental hazards are way more infuriating than the actual monsters; spikes and pits sent me to the game-over screen far more often than any skeleton did.

Thankfully, they aren’t impossible to deal with. Just slow down and watch the corridors. In fact, one of my favorite strategies became baiting aggroed enemies directly into traps for easy, hands-free kills.

The ceiling is lined with numerous dark, pointed metal spikes hanging vertically, their tips directed downward toward the floor. Stone walls and broken brickwork frame the passage. In the distance, an arched opening reveals a dimly lit chamber with a glowing blue pool on the ground.
Screenshot from Fell & Sell Demo. © 2026 Art Games Studio S.A.
Used under fair use for commentary, criticism, and educational purposes.

Except for the fire traps, you can dodge or sidestep almost every hazard. Even then, fire can be tanked with your shield at the cost of a little stamina.

The floors are packed with branching paths and hidden chests. Even when the loot drops feel a bit stingy, pulling off a successful chest run still hits that dopamine spot.

Structurally, the dungeons are broken down by floors. Clearing a floor presents a classic roguelike choice: cash out and go home, or push deeper. Opting to continue lets you draft one of three passive perks to buff your build for the upcoming battles.

This introduces a fantastic risk-reward dynamic. Do you risk your current haul for better gear, knowing a single mistake loses everything? Or do you play it safe, hearth back to town, and accept that your next run starts all the way back at floor one? If you manage to go the distance, you’ll face a boss. In the current demo, I managed to cheese the boss by trapping it in a corner geometry exploit for an easy kill.

Combat Tactics and Enemy Types

The demo roster is pretty lean. Bare-handed skeletons are your basic trash mobs. They have low health pools and predictable damage, but they will still easily burst you down if you get caught without a shield. Sword-wielding skeletons are much deadlier, boasting longer reach, fatter health bars, and heavier hits. Avoid trading blows with them at all costs.

A skeletal enemy in red armor charges forward through a narrow stone corridor, sword extended toward the viewer. A wall-mounted trap on the right erupts a jet of orange flame that strikes the enemy’s side, causing sparks and debris to scatter. The enemy’s posture remains aggressive and forward-moving despite the impact.
Screenshot from Fell & Sell Demo. © 2026 Art Games Studio S.A.

If you’re running a shieldless build, combat becomes a game of spacing. You’ll need to kite enemies around environmental clutter like crates and barrels, chipping away at their health with hit-and-run tactics. Having a shield streamlines the entire meta: block an incoming strike to stagger the enemy, then punish them during the recovery frames.

From what I tested, the shield handles almost every attack in the demo. Just watch your stamina bar, as every block drains your resource pool. It’s also vital to split up packs to avoid getting swarmed—even the best shield won’t save you if you get surrounded and overwhelmed.

Aside from sword-and-board gameplay, staves are incredibly viable. The fireball spell gives you great ranged zoning, though it hits a bit softer and drains your mana. If you have the gold to spare, running a staff alongside a shield is a stellar loadout. Just make sure to stock up on mana potions, because managing multiple targets will empty your blue bar instantly. Every archetype, whether melee or ranged, relies heavily on resource management, so keep an eye on your UI.

Running the Shop

The whole point of risking your neck down below is to haul loot back to your storefront and sell it to NPC adventurers. Pricing requires reading the market: rare, high-demand items fetch top dollar, while slow-moving stock needs a price cut to clear inventory.

First-person view inside a wooden shop with slanted ceiling beams and a large window showing bright outdoor light. In the center, a red-haired NPC wearing armor and a backpack stands behind a counter, holding a small metallic object in both hands. To the right, another armored NPC leans on a round wooden table, one hand resting on its surface. On the counter are two orange diamond-patterned cloth pieces, a closed chest with a metal latch, and scattered gold coins.
Screenshot from Fell & Sell Demo. © 2026 Art Games Studio S.A.

Gold is your primary progression driver, used to upgrade weapons, expand your shop’s footprint, and buy cosmetic decorations.

However, money and raw crafting mats will only get you so far. Crafting better gear requires blueprints, which you’ll need to hunt down during dungeon runs or earn by clearing jobs off the town quest board.

Demo Bugs and Quirks

I only ran into one funny little glitch during my playtime. While sprinting through a floor, a trap launched me completely out of bounds, sending my character free-falling into the void outside the map geometry. I missed the chance to capture a clip, but I grabbed a screenshot.

First-person view from outside a stone dungeon structure, looking upward at its underside. Exposed wooden support beams and rough-hewn stone blocks form the exterior base. A wall-mounted torch on the right illuminates part of the stonework. The player’s hands hold a sword and shield in the foreground. Dark empty space surrounds the structure, with small debris particles floating in the air.
Screenshot from Fell & Sell Demo. © 2026 Art Games Studio S.A.

Honestly, breaking the game like that was pretty entertaining, offering a cool peek behind the curtain at how the developer pieces the dungeon assets together.

The Verdict

Fell & Sell perfectly encapsulates its title: dive deep, survive the meat grinder, and sell your spoils. For me, the absolute highlight is the shield mechanic—I love it. The fact that shields have no durability penalty means you can theoretically block forever as long as you manage your stamina. Maybe I’m easily pleased, but after getting relentlessly bodied during my first few runs, discovering the power of a good block completely changed the game for me.

The hub town itself looks gorgeous, offering a cozy, vibrant contrast to the oppressive, grim atmosphere of the dungeons. Right now, your boundaries within the town are pretty restricted, and it remains to be seen how much more of the map will open up in the full release.

Note: This preview is based entirely on the pre-release demo build. Features, balance, and mechanics are subject to change for the final launch.

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